All posts in SEO

SEO Checklist – What’s Your Score?

by Mearo on August 3, 2010 in SEO with No comments
Search Engine Optimisation

This article started as an SEO checklist to jot down on paper what I have learnt about SEO over the past year or so. At first I thought this would be a succinct 10 point guide but soon became 20 and before long was creeping on towards 30. Some points are more important than others but I think this just shows what a time consuming exercise good SEO is and it overlaps many other disciplines like web design, media, PR, social media, analytics etc. Continue reading →

Artificial Link Building for SEO – Good or Bad?

by Mearo on March 15, 2010 in Affiliates, SEO with No comments
Link Building

Inbound links are hugely important for Search Engine Optimisation (SEO) purposes. The are the foundation of “PageRank”. If you are Mashable or Techcrunch then building a network of backlinks really isn’t a problem. However, if you are a small business working in a niche category then getting backlinks is likely to be a difficult task.

In simple terms there are three pillars of SEO….

1) Code – Make sure your site is written correctly using clean code and META Tags, ALT Tags, Permalink URL’s etc.
2) Content – Have plenty of it! Unique and written for humans, not search engines.
3) Connections – The authority of your site measured by backlinks and the “page rank” of those links. Continue reading →

My First Month In Affiliate Marketing

by Mearo on February 21, 2010 in Affiliates, Marketing, SEO, Wordpress with No comments
Affiliate Marketing

At the start of 2010 and having worked in digital media for going on 5 years I took the plunge and setup my first affiliate website. Having investigated a few niche’s I chose nutrition supplements and promptly setup WheyProteinCompare.co.uk. Not being one to do things by halves I have found myself creating, by my own admission, a pretty complex website built on the WordPress.org CMS platform using a theme kindly donated by Woothemes.com.

My first month was largely spent writing content, fiddling with the design and generating price comparison deeplinks manually. Any affiliate marketers out there will know what an arduous process this is and I will certainly be using Easy Content Units going forward! Or maybe a MySQL database if I really feel brave. Continue reading →