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Micropayments – A New Revenue Model?

by mearo on 19. May, 2009 in In The News, Internet

So what exactly are micropayments then?  As ever Wikipedia is bang on the money.  “Micropayments are means for transferring very small amounts of money i.e. 1/1000th of a dollar.  They are typically payments that are too small to be affordably processed by credit card or other electronic transaction processing mechanisms”. So why am I writing [...]

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The Battle For The Single Web Identity

by mearo on 27. Mar, 2009 in Internet, Social Media, Social Networking

I don’t know about you but my web experience is becoming a myriad of logins, usernames and passwords.  Some tools like iGoogle, and Netvibes bring everything into one place but ultimately that’s not solving the problem.  Microsoft identified this problem years ago and went about creating a service called “Passport”.  Although 90% of us have [...]

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Social Media Monitoring

Social Media Monitoring

by mearo on 22. Feb, 2009 in Featured, Internet, Social Media

The best analogy I have heard for social media, from the guys at Ryan MacMillan, is to imagine you are at a dinner party and you don’t know anyone.  You look across the crowd and there are several, possibly hundreds of people out there and many different conversations going on. Some may even be about you.  [...]

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Show Me The Money! How To Monetise Twitter

by mearo on 19. Feb, 2009 in Digital Advertising, Featured, In The News, Internet, Marketing, Social Media, Twitter

Twitter is the now quite rightfully the new kid on the block and why not?  It’s about time we had a new poster child for the so-called social web.  Like many startups it has a lot of users, is growing rapidly, and has a lot of VC funding.  What’s more it’s also has a distinct lack [...]

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Hudson River Crash Photo from Twitter

The Real-Time Web

by mearo on 09. Feb, 2009 in In The News, Internet, Social Media, Twitter

If a huge news story breaks, where are you going to go first? Switch on the TV, try BBC News, CNN, maybe. But what if you are at work…….? Ok, let’s say a plane crashes into New York’s Hudson River? Like many the first port of call for such an event is the web. Now we [...]

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Location Based Services

by mearo on 09. Feb, 2009 in Featured, Internet, Location Based Services, Mobile, Social Media, Social Networking

Location based services are for me going to be one of the next big things in the digital space. The only thing is I’m not sure when! I’ve been following the area closely since I heard about Loopt 9 months ago. In the online advertising business we always say in January “this is going to [...]

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