All posts in Featured

Social Media Monitoring

by Mearo on February 22, 2009 in Featured, Internet, Social Media with No comments
Radian 6

The best analogy I have heard for social media, from the guys at Ryan MacMillan, is to imagine you are at a dinner party and you don’t know anyone.  You look across the crowd and there are several, possibly hundreds of people out there and many different conversations going on. Some may even be about you.  What right do you have to go up and join in any given conversation?  The answer is, you don’t have any right at all.  What say this time you bring something of value like a couple of glasses of champagne and introduce yourself.  Well, the glasses will most probably be gratefully received and you may exchange a few words and then leave.  Alternatively you may strike up a conversation and stay. Either way, you have brought value to the conversation and you have not outstayed your welcome.  Too often I hear people tell us if a conversation is going on online about our brand we need to take part.  I disagree, I think we should know about that conversation but only choose to enter if we have a role to play or we can add value. Continue reading →

Show Me The Money! How To Monetise Twitter

by Mearo on February 19, 2009 in Advertising, Featured, Internet, Marketing, Social Media, Twitter with No comments
Twitter

Twitter is the now quite rightfully the new kid on the block and why not?  It’s about time we had a new poster child for the so-called social web.  Like many startups it has a lot of users, is growing rapidly, and has a lot of VC funding.  What’s more it’s also has a distinct lack of a business model.  So that’s all the boxes checked then!

It was big news in the online world last week when a comment by one of the founders Biz Stone, to Marketing Magazine, in the UK, caused a lot of people to start speculating that Twitter would be charging users to have commercial account.  To be fair Biz moved quickly to confirm that Twitter will never charge users or companies for an account.  So just how are they planning to monetise all that traffic then? Continue reading →

Location Based Services

by Mearo on February 9, 2009 in Featured, Internet, Location, Mobile, Social Media with No comments
Location Based Services

Location based services are for me going to be one of the next big things in the digital space. The only thing is I’m not sure when! I’ve been following the area closely since I heard about Loopt 9 months ago. In the online advertising business we always say in January “this is going to be the year for Mobile”, and it never is. These two fields are inextricably linked and as soon as the latter gets critical mass then so will the former.

So what is a location based service. It is a service (i.e. social networking) accessible through mobile devices that utilises the ability to geographically triangulate the device location anywhere in the globe, i.e. on your Facebook news feed, imagine seeing, “Joe Bloggs is in Leicester Square, London”. Social Networking is going to be the thing that drives this. Kids at school, people lost at festivals, mates in the vicinity, the possibilities are endless. But the possibilities also extend in so many commercial ways that brands with retail presences must be liking their lips at the very thought. Then there’s this idea of social graffiti, i.e. leaving geo-tags on restaurants, shops, etc, that your friends can see, share and comment on. Imagine I want to go to a local restaurant, call it up on Google Maps, and I see a menu from the restaurant, and comments left from 3 of my friends who have been there. We all know that recommendations are that much more influential if they are from your friends. Applications like Brightkite are already doing this in a simplistic way, check out the video below. Continue reading →