Inbound links are hugely important for Search Engine Optimisation (SEO) purposes. The are the foundation of “PageRank”. If you are Mashable or Techcrunch then building a network of backlinks really isn’t a problem. However, if you are a small business working in a niche category then getting backlinks is likely to be a difficult task.
In simple terms there are three pillars of SEO….
1) Code – Make sure your site is written correctly using clean code and META Tags, ALT Tags, Permalink URL’s etc.
2) Content – Have plenty of it! Unique and written for humans, not search engines.
3) Connections – The authority of your site measured by backlinks and the “page rank” of those links. Continue reading →

















