I currently have one affiliate site in the health sector – Whey Protein Compare. I started this site up in January 2010 and I had a great first couple of months. Then just as my traffic was really gaining momentum the conversions, and thus revenue dropped significantly. This was my first vital lesson in affiliate marketing: don’t be reliant on one site.
As an affiliate, unless you have a big voucher code or gambling site you are more than likely on a retail based affiliate scheme and retail is SEASONAL. I’ve no doubt that my health site will pick up again in the summer, as people start trying to get the bodies toned for the beach. Google Insights for Search would appear to agrees with me but until then I need to hedge my bets. If you want to make a living out of affiliate marketing you need to have a portfolio of sites for all seasons, i.e. health for January, Mothers Day for March, Patio Furniture for the Summer. But most importantly you need to be geared up for Christmas. Whether this is Electronics or Toys, if you don’t have your biggest month in December then you probably aren’t going to be a successful affiliate marketer.
Related posts:
