This article started as an SEO checklist to jot down on paper what I have learnt about SEO over the past year or so. Many of these points I actively consider across my portfolio of sites. At first I thought this would be a succinct 10 point guide but soon became 20 and before long [...]
1 Week with the iPad – Does exactly what it says on the tin!
So, I’ve been living with the Apple iPad for approximately 1 week now. I have the 16GB WiFi version retailing at £429 and I have to say it is a very sexy bit of kit. Out of the box it’s simple to setup, you just need to plug it into the latest version of iTunes, [...]
Link Building for SEO – A Dark Art
Link building is vitally important for Search Engine Optimisation (SEO) purposes. Now if you are Mashable or Techcrunch then building backlinks really isn’t a problem. However, if you are an affiliate marketer working in a particular niche then getting quality backlinks is likely to be a very difficult task. I subscribe to the belief that [...]
Seasonality in Affiliate Marketing
I currently have one affiliate site in the health sector – Whey Protein Compare. I started this site up in January 2010 and I had a great first couple of months. Then just as my traffic was really gaining momentum the conversions, and thus revenue dropped significantly. This was my first vital lesson in affiliate [...]
My First Month In Affiliate Marketing
At the start of 2010 and having worked in digital media for going on 5 years I took the plunge and setup my first affiliate website. Having investigated a few niche’s I chose nutrition supplements and promptly setup WheyProteinCompare.co.uk. Not being one to do things by halves I have found myself creating, by my own [...]
Television 2.0 – TV Gets Connected
iPhone, iMac, iPod, soon to be iTablet? All revolutionary products, all of them changed their respective segment of the market. But for me there’s one thing missing. One last product that you can bet your bottom dollar Steve Jobs has his eye on. That product is the humble television. On the face of it, it’s almost too obvious. It has all the credentials, long standing product category, heavily commoditised marketplace, lack of recent innovation etc etc. This is prime Apple territory. Apple only compete in markets where they can charge a premium over the rest of the market and where they can produce quality leading products. So far all the boxes are ticked and just like they did with the iPod, Apple must be licking their lips at the thought of swooping in and revolutionising the market overnight. In fact I’d be surprised if Apple Chief Designer, Jonathan Ive is not locked in his office sculpting some minimalist designs right now.
Micropayments – A New Revenue Model?
So what exactly are micropayments then? As ever Wikipedia is bang on the money. “Micropayments are means for transferring very small amounts of money i.e. 1/1000th of a dollar. They are typically payments that are too small to be affordably processed by credit card or other electronic transaction processing mechanisms”. So why am I writing [...]
Social Media Monitoring
The best analogy I have heard for social media, from the guys at Ryan MacMillan, is to imagine you are at a dinner party and you don’t know anyone. You look across the crowd and there are several, possibly hundreds of people out there and many different conversations going on. Some may even be about you. [...]
About Me
Digital Director at OMD UK communications agency. Part time blogger, affiliate marketer, SEO and surfer. The last one of those is very part time.
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